“Our leaders are very satisfied with the platform, their personal coach, and the results achieved. The collaboration with bettercoach is very flexible, solution-oriented, and highly professional.”
Senior Manager Talent Management and Culture
At a Glance
About Sky Deutschland
One of the leading entertainment companies in Germany, Austria and Switzerland
Programme line-up with best live sports, exclusive series, latest films, children’s programmes, documentaries and shows – many of them Sky Originals
The Sky Q entertainment platform aggregates everything under one roof, while with WOW, customers can stream flexibly
Headquartered in Unterföhring near Munich, Sky Deutschland is part of Comcast and belongs to Europe’s leading media and entertainment group Sky
Coachings: approx. 45 p.a.
Coaching languages: 3
Average Evaluation: 4/5
To launch a digital coaching offer to its leaders
To create a coaching culture across all markets, with aligned:
– Philosophy & understanding of coaching
– Coaching moments
– Briefings for external coaches
The Co-Creation Process
In a co-creative process, we customized the platform regarding Sky’s needs, with a special focus on making the processes more efficient for their executives.
A dedicated pool of senior coaches fitting the Sky culture was set up and the coaches were briefed. We selected coaches with specific certifications relevant for Sky in individual and team settings.
Throughout the collaboration, based on the feedback of the target group, we extended the pool to be able to offer face-to face coaching as well, in addition to the initially established virtual coaching offer.
“Very well guided and effective conversations – Adapting to additional topics – Going deep into personal struggles and leading potential ways to get out of it and improve.”
“My Coach was highly professional. – Empathy and honesty. This was the best coaching I’ve ever had.”
“It wasn’t a standard coaching session that was pulled out of a drawer. The tasks and pace were completely tailored to me.”